Is your brand connecting with your audience on India’s new TV?

Get the edge of Vserv’s OTT partners
to reach your audience

Today India's OTT market stands at


Deeply penetrated market players


Monthly Active Users


and 120+ Brands already inserting ads


this digital-first platform to your plan with Vserv

Our partner leading OTT platforms

USP of Vserv's
partnership with OTT

Synergy of Vserv Authentic Audience Data and large scale OTT consumer base

With Vserv, you can now leverage the mass personalization and large scale of India’s new TV (OTT) along with precise targeting and audience insights of
Vserv Authentic Audience Data.

Our partnership with key OTT players in the country opens doors to deterministic in-app targeting of your most likely buyers on their most frequented channel.

2.5X of TV reach

on marquee English shows

200MN+ monthly

active users on MX Player

3 out of 4

Zee5 subscribers are likely to buy a product online

5X growth

in ad impressions per day

50+ minutes

spent on an average by 37Mn+ monthly active users on Voot

44% of users

listen to Spotify on a daily basis

How to enable mass personalization on OTT with Vserv?

  • Identify and choose your most relevant audience from our pool of 550MN+ audience profiles: Vserv Authentic Audience Data and its segments.

  • Select the OTT platforms frequented by your target consumers from our range of OTT partners.

  • Vserv’s proprietary audience activation APIs then enable you to deploy your chosen audience segments across the OTT platforms selected by you.


Transactional and scalable in-target audience reach

Zero ad fatigue and minimum impression wastage

Fixed data CPM irrespective of the number of targeting filters. Commercially viable and low-cost approach

Club OTT marketing with other channels i.e. social and programmatic channels to enjoy unduplicated reach across all